NCEA Level 3 Business Studies

Course Description

Teacher in Charge: Miss C. Barker.

'Entrepreneurship is about turning what excites you in life into capital so that you can do more of it and move forward with it'

Richard Branson

The study of business is about how individuals and groups of people organise, plan, and act to create and develop goods and services to satisfy customers.

Content – Students form a company, undertake market research, produce a business and marketing plan, present a pitch on their business idea, sell their good or service and then review their success. Students also analyse how and why New Zealand businesses that operate in global markets make operational and strategic decisions.

Skills – Students gain knowledge and understanding of good business practice through fostering qualities of resilience, resourcefulness and initiative. Skills are developed in problem solving, co-operation, decision making, negotiation, and written and oral communication.

Students in this course will be entered into the Young Enterprise Scheme (YES). This is an experiential programme where students set up and run a real business. Each YES company creates their own product or service and brings this to market. YES students are supported by a Regional Coordinator, a business mentor and their local business community.

As this course requires students to work as part of a team, there is an obligation to maintain a high level of attendance for teams to function effectively.

Level 3 Business Studies gives students the opportunity to work collaboratively in small teams to design, plan and implement a viable business project. This will involve formation, production planning, finance, human resource management and marketing. Students completing this course will be well placed to demonstrate to prospective employers that they have the ability to work effectively in a team and accomplish a desired outcome. Getting a 'foot on the ladder' will give them the opportunity to demonstrate these skills and gain promotion into managerial positions. Alternatively students can progress through polytech or university and gain further business management qualifications.

Course Overview

Term 1
Group Formation, Brainstorming and Idea Generation.
Sustainability and Innovation, Quadruple bottom line.
Setting up Visual Dairies, How to have a meeting, Brainstorming and Idea Generation. Mentors
Kickstart. Business Plan Outline. Mission and Objectives.
Identifying SMART aims. Maori Business Concepts.
Lean Canvas Startup funds. Human Resources
Marketing Audit - Market Analysis, Secondary research
Customer Analysis, Primary research
Competitor Research, Environmental Analysis PESTEL
SWOT analysis, Porter’s five forces/Ansoff Matrix

Term 2
Analyse and present Research
Develop product pitch
Develop product pitch, present to class
Strategic Marketing Response
Sales Forecasting graph
Marketing- Budget
Implementation Template
Contingency Plan
Future Monitoring
Market Research completion

Term 3
Take product to market
Production process and quality management
Health and safety
Finance - forecasting, costs, breakeven, internal controls
Business Plan
Annual Review

Term 4
Demonstrate understanding of how internal factors interact within a business that operates in a global context:
Innovation and IP protection
Change Management
Business Location

Recommended Prior Learning

There are no entry requirements other than the eligibility to study at Level 3.

Contributions and Equipment/Stationery

$35 Entry fee for YES. There may extra costs depending on which product or service the group produces.


Level 3 Business Studies gives students the knowledge and skills that prepare them for the 'real world'.
The level of collaboration, communication and leadership experience, as well as the opportunity to extend their networks to a professional level give students an edge when going into their next endeavour after high school. The Young Enterprise Scheme is a unique distinction that stands out on a CV and looked upon favourably by tertiary providers and employers.
Students commonly take the pathway to a Bachelor in Commerce (BCom) which has specialisms in Entrepreneurship and start ups as well as other business management areas.

Credit Information

You will be assessed in this course through all or a selection of the standards listed below.

Total Credits Available: 19 credits.
Externally Assessed Credits: 4 credits.
Internally Assessed Credits: 15 credits.

Internal or
L1 Literacy Credits
UE Literacy Credits
Numeracy Credits
A.S. 91379 v2
Business Studies 3.1 - Demonstrate understanding of how internal factors interact within a business that operates in a global context
Level: 3
Internal or External: External
Credits: 4
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 4r,4w *
Numeracy Credits: 0
A.S. 91382 v2
Business Studies 3.4 - Develop a marketing plan for a new or existing product
Level: 3
Internal or External: Internal
Credits: 6
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 6r *
Numeracy Credits: 0
A.S. 91384 v2
Business Studies 3.6 - Carry out, with consultation, an innovative and sustainable business activity
Level: 3
Internal or External: Internal
Credits: 9
Level 1 Literacy Credits: 0
University Entrance Literacy Credits: 0 *
Numeracy Credits: 0
Credit Summary
Total Credits: 19
Total Level 1 Literacy Credits: 0
Total University Entrance Literacy Credits: 10
Total Numeracy Credits: 0

Approved subject for University Entrance

Number of credits that can be used for overall endorsement: 19

Only students engaged in learning and achievement derived from Te Marautanga o Aotearoa are eligible to be awarded these subjects as part of the requirement for 14 credits in each of three subjects.